The 'Cruelty Cruiser' project was a creative campaign designed to confront the greenwashing tactics of the supermarket chain Albert, by urging them to sign the European Chicken Commitment for stricter poultry farming standards. I was responsible for the graphic design of the project, which included creating vehicle wraps for a box truck that would travel to various cities, stopping in front of Albert stores. The design is a parody of Albert's own inviting and appealing marketing style, aiming to draw people in to experience the harsh realities of poultry farming. Inside the truck, visitors would encounter a simulation of chicken farming conditions, complete with real footage, creating a powerful and impactful experience. Additionally, I designed promotional flyers to support the campaign and spread awareness.