The Svastha project involved creating a complete visual identity for a yoga space, restaurant, and hostel rooted in Ayurvedic principles, mindful living, and a strong connection to its natural surroundings.

 

The visual concept was based on the client’s brief to reflect three flowers growing near the studio: hibiscus, butterfly pea flower, and golden button flower. These botanical references shaped the color palette and decorative language of the brand. To keep the logo clear and distinctive, I guided the client toward focusing on a single floral symbol and implemented the hibiscus as the core mark, while the colors of the surrounding plants were translated into a harmonious visual system.

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I developed the full brand system, including the logo, color palette, typography, illustrations, and overall visual tone. The result is more vibrant, playful, and ornamental than a minimalist wellness brand, reflecting the client’s preference for expressive and decorative aesthetics while still feeling cohesive and intentional.

 

The project also included the design and development of the Svastha website, translating the brand’s warm and welcoming atmosphere into a clear and intuitive online experience.

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In addition, I created a wide range of materials for both online and offline communication, including marketing graphics, posters, menus, signage, table cards, and other printed and digital collateral, ensuring a consistent identity across every touchpoint.